D2C Mission

COMPANY DIRECTOR

Katherine Lamb is the Founder and CEO of K Lamb Associates, Effective Command LTD, and Effective Command Canada, and is internationally recognized as a leading authority in Incident Command training and assessment.

Since 2012, she has specialized in Incident Command and crisis decision-making, developing the Effective Command™ methodology—an innovative training and assessment framework accredited by Skills for Fire Awards. This competency-based development tool is used internationally to train and assess command performance and decision-making and has been the subject of multiple peer-reviewed scientific publications exploring competence assessment within the fire service environment.

Katherine holds an MSc in Radiation Biology from the University of Oxford and a doctorate in Cell Biology from the University of London. She is an expert in hazardous materials and is highly experienced in the design and facilitation of simulation-based training for both skill acquisition and formal competence assessment.

LEARNING & TECHNOLOGY SPECIALIST

Bio pending

SALES & MARKETING DIRECTOR

Debra is an Acting Captain and Fire Investigator with the Campbell River Fire Department, with a career in emergency services that began in 2009 as a 9-1-1 Fire Dispatcher. She is passionate about leadership development, training, and mentorship in the fire service.

Debra is the founding President of Island Ignite Mentorship Society and serves as Project Manager for Fire Service Women BC, where she oversees the organization’s WAGE-funded capacity-building project focused on strengthening governance, sustainability, and leadership development across the province.

Debra is committed to building competent, confident leaders and fostering inclusive, resilient fire-service communities.

Debra sees her work with Effective Command Canada and the Dare 2 Command Academy to develop incident-command training initiatives as a privilege, and Debra is grateful for the team’s ability to collaborate in the service of this work.

CONTENT CONSULTANT

Brent is Fire Chief for the Town of Innisfil. Brent leads and manages the fire department's overall operations, which include fire suppression, staff training, emergency management, fire prevention, public education, and strategic service planning. He has over 39 years of progressive experience in emergency services, beginning as a paramedic before shifting to a career in fire services and progressing through the ranks.

Before joining the Town of Innisfil, he most recently served as Fire Chief Bradford, Orillia Fire Department and prior to that, held various positions within Orillia and the Stoney Creek, Hamilton, and West Lincoln fire departments. Brent serves on the Board of Directors for the Ontario Association of Fire Chiefs including chair of the Training and Education committee and vice chair of the industry committee and is part of the OAFC Peer Support team. He is also an advocate for pro active mental health and serves on the Mental Health/DEI Committee for the Canadian Association of Fire Chiefs. Chief Thomas is part of the Effective Command delivery team. In his spare time the Chief enjoys spending time with family and enjoying the outdoors.

CONTENT CONSULTANT

Scott Collins is a seasoned Canadian fire officer with 25 years of frontline experience and a decade in leadership roles. Specializing in technical rescue and hazardous materials response, Scott brings deep operational insight to his work in incident command training.

Since 2017, he has developed and delivered immersive command scenarios using XVR Simulation, Fire Studio, and live exercises. In 2024, Scott joined Effective Command™ Canada, where he helped design the Level 1 Officer Course and Canadian-based simulations, and produces instructional content for the Effective Command Assessment Portal. He continues to train officers across Ontario and Alberta, advancing decision-making and command competence throughout the fire service.

IT DIRECTOR

Bio pending